"Borrow-&-Return"...
actually that was a major part of our lives in the 60s & 70s.
We returned the Coca-Cola / 7-up / Vitasoy glass bottles to stores after drinking, and got refunded with the deposit.
We didn't have to wash the bottles.
Sometimes we returned by tray or case, and the shop owner was so happy to see those glass bottles.
You could returned those bottles to any shops that sold the soda drinks in glass bottles.
For congee or wonton noodles, we brought our own pots, enamel or aluminium pots, no glass as it is heavy & fragile.
Revive "borrow-&-return"?
To reduce plastic waste and pollution, it is definitely worth trying.
Yet it is not as simple as it might seem.
what's the hinderance?
Starbucks & other major chain coffee shops have started the BYO-mug reward programme more than a decade ago. The result is far from ideal.
It's not about the reward system.
It's not about the App.
It's not about mug design or materials.
It's about... customer behaviour, our habits.
Why don't we bring our own mugs or bottles?
"We are too busy", "forgot to bring", "no space in bag", "next time"... lots of reasons or excuses.
The borrow-and-return of soda glass bottle was effective because all parties enjoyed the CONVENIENCE, the beverage companies, logistics companies, cleaning companies, bottling companies, grocery shop owners, and consumers!
We are here to provide solution for CONVENIENCE!
current situation
Limitations
- it is a linear model, point-to-point
- customers have to go back & return
- merchant specific, i.e. customers can only borrow mugs/containers from selected merchants
- response rate of bring-your-own-mug is ~3% in the past
- each brand runs their own programme, decreases the overall efficiency & effectiveness
Sales vs Hygiene
- business owners want efficiency, faster traffic, smoother operation, better business
- cafe / restaurant staff has difficulties handling and do correct measurement on different mug or container sizes from customers
- customers have concern on sanitation of the reusable mugs and containers
Features
true convenience
01.
Borrow when & where you need it.
02.
Items in market common sizes. Easy for merchants to use
03.
Clear container(s). Return to drop-off box
04.
We collect & do the washing for you.
05.
Work Place Modular.
Event Modular.
WELU "we lend u..."Services
E.s.g. benefits
Simple Plans
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Community Support
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Personalized Content
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Community Support
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